Startups & SMEs

Beachbody offers supplement sales using health savings accounts; PlantX, Boka launches oral health supplements; supplements take Form from RTE meal provider Factor; LIV3 JV behind marketing SugarShield; Ghost among Keurig Dr Pepper brands; and Nutra-Med Packaging expands with Legacy Pharma.

Cork-based iron supplement manufacturer Solvotrin teams up with app developer Clue to offer consumers a free year's subscription to the latter's menstrual health app.

ProBiotix Health has announced two commercial partnerships for the distribution of its probiotic ingredients, with Deutsch-Pharm in Ukraine and Eifron in Greece respectively.

Clue Plus members will have access to 50% off a Headspace subscription for tailored guidance, support and validation to help manage cycle-related stress and improve overall well-being.

Israeli startup by biomedical researcher and entrepreneur Morris Laster using research from ChEM-H Institute scholar at Stanford to will develop and market compounds as nutraceuticals to offer an effective, affordable and side-effect-free solution for weight loss.

UK microbiome specialist ProBiotix Health has combined its patented LPLDL probiotics strain with thiamine (vitamin B1) to create an convenient supplement ingredient for lowering cholesterol and supporting overall cardiometabolic health.

Bioniq's latest “oversubscribed” funding round will finance the global expansion of its AI-powered personalized supplement offer, the firm says.

UK prebiotic specialist Clasado Biociences is expanding across APAC and Eastern Europe through two recently-signed distribution deals: Alliance Nutrition Group’s Shanghai Prochin for China and BART in Poland.

In this episode of HBW Insight's Over the Counter podcast, we chat with women’s health start-up The SABI about the power of herbal medicine for hormonal wellness.

Bayer Consumer Health and its effervescent vitamin brand Berocca were subjects of denigratory remarks by an online competitor in a recent UK advertising complaint ruling. The ASA’s Freddie Alcock talks HBW Insight through the complaint, explaining in this exclusive interview why denigration is never a good look for advertisers.

The combination of Clasado's Bimuno GOS prebiotic and Probi's Defendum probiotic has been shown to significantly increase lactate levels and increase short chain fatty acid butyrate by 26% - “two important gut health promoting components that are also associated with supporting immune health,” Clasado said.

In this episode, HBW Insight dives into personalized wellness with Marni Allen, chief marketing officer at tailored supplements manufacturer Bioniq. Named as one of EY UK's 50 Women to Watch in 2022, Allen has over 20 years’ experience in consumer healthcare, and is now working with Bioniq to create the next generation of bespoke wellness products for consumers across the world. As well as its top tier at-home blood test-based service, Bioniq also offers an affordable questionnaire-based option, which leverages the power of AI to analyse users’ nutritional needs and provide unique supplement formulations in the post. Although personalized wellness is still somewhat niche, Allen suggests that AI-based models like Bioniq offer an attractive option for traditional consumer health companies looking to get into this fast-growing market.

Thousands of UK families will be supported with oral spray vitamins among other things thanks to an ongoing partnership between UK supplements manufacturer BetterYou and UK charity Baby Basics. 

A recent ASA ruling against UK firm Supreme CBD highlights the need to be transparent about influencer marketing, as well as to avoid making any medicinal claims for food supplements. 

HBW Insight continues its conversation with The Exponential Club’s Nick Tate. In this episode, we discuss what the future of consumer health might actually look like, covering a lot of ground from nudge-based health insurance platforms to digital products that may supplement or even replace traditional drugs. We also talk about the promise and limitations of at-home testing for furthering personalization, and how to navigate partnerships with tech-specialists large and small to help accelerate digital transformation plans.

Individuals using Clasado Biosciences' Bimuno GOS prebiotic for gastrointestinal problems, chronic pain and sleep reported a “marked self-reported improvement in quality of life,” according to a recently-published real-world evidence study. 

Two microbiome products added to Bayer's Iberogast line, a new drug-free pain-relieving ThermaCare knee brace from Angelini Pharma and an ashwagandha-powered sleep aid extension to Oyono from Klosterfrau feature in this German marketing update. 

The UK's largest health food chain Holland & Barrett has reinstated over 30 CBD products after initially removing them from shelves in response to the FSA's recommendation that consumers should only take 10mg CBD a day. 

Startup aims to improve health span and extend longevity at the cellular level with TallyAge epigenetic age tests, personalized lifestyle recommendations and longevity supplements.

Irish firm Solvotrin Therapeutics markets its Active Iron supplement brand across 14 international markets including the UK, US and China.